Cost effective website marketing for Commercial Property and why wantspacegotspace is the Commercial Property Surveyors friend
February 7th, 2010website marketing is the “now place” to advertise everything you can imagine (and somethings you couldn’t!!). Take ebay as an example, you can literally buy and aircraft, a share in the aircraft, a horse, a house, a car even down to a pair of socks…………..its all there.
The more enlightened of those in the property industry, have been relatively quick in taking up this challenge, in the market place. It is however, surprising how naive some parts of this market still are, and how oblivious those who are in the business of shifting space, of the thought patterns and processes used by occupiers, when searching for property.
Its a fact that you are either “in the Game, watching the game, or you have missed the game!” and, as those from the National lottery point out so eloquently, “if your not in it, you cant win it”. In commercial property terms and where the Internet is concerned, “if your not on it, then you cant be in it and if your not in it, you wont be found, and if you cant be found, you cant be doing the best job for your client?”.
Web marketing is an art form, and a tricky art form at that. Potential occupiers (businesses) tend to comprise of some form of management team and one of those in that team, will be someone with the financial responsibility for the business.
Face the fact people and listen up here!
This person being refered to here, is the gate keeper, and these gatekeepers believe that they are the best negotiators around and know what is best for the business in which they are employed. The first thing they will do is carry out some sort of search on their laptop to ascertain what is available or, who is the best available person to help them handle their problems.
You need to be on the web, and not have just a brochure telling people who you are but it needs to be doing something dynamically, something that makes people interact with it. Then there is the small matter of being found…… The current buzz word is SEO (Search Engine Optimisation) this is all about getting your website page ranking up the Google rankings. This can cost from as little as £20 per month to as much as…well how ever much you want to pay. Then there are pay per click advertising campaigns and then there are ……well loads of things that you can try and tricks to work etc.
So, imagine your in a reasonablly sized market town like say Hitchin, or Aylesbury, and someone wants office space, or some industrial space, or even a retail shop in one of those towns, what is some one going to type into their search engine on their computer? Yep you have got it! “office space in Hitchin” or “industrial space in Aylesbury”, or “serviced offices in Evesham” or perhaps “shop space in Andover”.
The question now, from your clients point of view, is “will my property be found?” Well only if the commercial property surveyors website is found, particularly if the potential occupier comes from outside the area. If you have tried one of these searches, you will have no doubt found out that these searches are very very competitive in terms of the types of website that gets listed. What chance does the commercial property surveyor have against the sorts of budgets these companies have?
There is one other worrying aspect of the above that should give a Property Surveyor serious cause for concern, and that is the emergence of the brokerage type businesses. There are a number of these that have spent a small fortune on SEO ensuring that they, along with the serviced office providers, swamp the top 2 (maybe as many as the top ten) pages of a search carried out by a prospective occupier. Fat chance then you have, in getting your website some form of representation on page 1, 2, 3 …10. Perhaps the best answer is perhaps, to put your clients property onto a website that is looking to literally punch a hole in that dominance, where you get your clients property in to the the potential occupiers search and it then gets considered in their plans. This is where wantspacegotspace comes into its own.
Wantspacegotspace provides exactly that kind of service, it saves the small and large surveying practice alike, from having to fight with all the technical mumbo jumbo of SEO, blogs, postings, RSS feeds etc etc and allows them to get on with doing what they do best, which is, letting their clients space.
Go and take a look you never know it might just earn you a fee!!!

